the return of @dietcoke
By behaving like a person with taste in the feed and posting relatable content, we turned Diet Coke into the it-girl soda brand.
66% follower growth YoY, 4.7M earned engagements, +52% total mentions
Have you met @hauskris, our Director of Diet Coke Breaks?
We built a long-term creator partnership with Kristen (@hauskris) to give @dietcoke a consistent voice, tone, and point of view on social, replacing one-off influencer moments with continuity and familiarity.
Close Friends
On September 2025, we launched Close Friends on IG, adding our most loyal fans. Since launch, we have used the space as a way to tease launches and give exclusive discounts to our merch. Fans are so excited our reply rate is an incredible 13%.
