Aramore Skincare Organic Social

Content Strategy, Concepting, Copywriting, Influencer Briefings

Aramore is a skincare based on groundbreaking science. Science can be at best complicated and at worst boring.

My job was to turn dense, scientific claims into a brand voice you don’t need a Ph.D. to understand.

We grew the account following 100% month over month.

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Turns out our followers were really into learning about the science behind the brand. So we doubled down and started doing the unthinkable: AP-style citations on social media.

Then, we interviewed the scientists behind the brand (and the science it’s based on!) to break down what exactly makes these products so groundbreaking

Role: Lead Copywriter

Agency: Wondersauce

Creative Director: Sheila Srinivasan

Art Director/Designer: Abbey Sutula

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