Dairy Pure - Go All In
Campaign, Concepting
Dairy Pure came to us for one campaign that would work for both heavy cream and half & half. While they’re different products, we know that delicious is universal.
Inspired by our favorite cooking creators, we made thumb-stopping, delectable videos to show you just can’t substitute your cravings.
Results 📈: A whopping 40% increase in sales YoY
Recognition 🥇: 2024 Muse Creative Awards - Best Integrated Campaign
Heavy Cream
Social
Caption: They know best. Heavy cream is your shortcut to rich, luxurious flavor in any recipe.
Caption: Make the sauce the way nonna intended. There's no substitute for this level of flavor and indulgence.🍝
Caption: Cravings don’t go away until you’ve added the real cherry on top: creamy, delicious Dairy Pure whipped cream.
Half & Half
We applied the same strategy to half & half, but switched it up to show that it’s good for more than just coffee.
Add a splash of half & half to bring little luxuries into your everyday.
Social
More “mmm”s than there are ingredients. Add half & half to any recipe for that extra oomph. 🤌
Half & half helps you start your day with full-on flavor, whether it’s rich French toast, creamy coffee, or fluffy eggs. ☕🍳
Role: Lead Copywriter
Agency: Wondersauce
Creative Director: Sheila Srinivasan
Art Director: Abbey Sutula
Designer: Jose Luna
Director: Will Hughes
Director of Content Production: Emily Knapp