Manhattan West — Winter’s Better Here
Concepting, Copywriting
How do you convince New Yorkers to quit hibernating and get out there during the winter? Remind them of all the good times they’re missing out on.
This campaign ran in the dreariest place to be during a New York City winter — transit. Through contextual OOH and targeted CTV, we showed New Yorkers winter’s better at Manhattan West.
These were all OOH and social ads
Before getting on the Amtrak. Manhattan West is right across the street.
On the Amtrak
Role: Lead Copywriter
Agency: Wondersauce
Creative Director: Sheila Srinivasan
Senior Art Director: Hannah Schalles
Designers: Robert Suta, Tiffany Hsiao, Christine Chung, Laura Gomez, Joseph Rodriguez, Ever Morera
Producer: Emily Knapp
Production: First Hunt Films