Square Go

Getting tech to talk beauty

Square Go is a consumer booking app that provides an end-to-end booking experience so consumers can search, discover, and schedule with service providers in their area.

My role was to create the verbal identity for the app that became a source of truth for internal and external partners. Since Square Go caters to both end consumers and business owners, I built out an identity that catered to both audiences.

Launched at #14 on the App Store

To plant a flag as the leader in the space, Square Go needed a tagline as bold as its mission: The Booking App.

App Store Preview

We created sample social posts for businesses & creators using the app’s beta & for the Square team to use.

Influencer Mailers

We sent kits to business owners in three beta cities to get them excited about Square Go. We included window and mirror decals, customizable social media templates, a ring light to help them capture great pictures for their Square Go profile, and tips on how to get the most out of their profile.